Social Media for Healthcare Communication

Consumer engagement through social media and evolving communication channels is spreading across all industries, including healthcare. A report by Constellation Research claims that, nowadays, customers expect more communication options, such as live chat, in-app messaging, and SMS.

The demand from customers (patients) to incorporate social media into healthcare communication is high. Let's take a look at how social media is infiltrating the healthcare sector.

Patient Engagement via Communication Channels

Direct interaction between healthcare professionals and patients via social media is in demand. Communication options, such as video live chat, enable remote caregiving on recurrent cases and reduce patient clinical regular visits by replacing them with video remote sessions.

Healthcare providers should engage as early as possible on social media channels like Twitter, Facebook, and specialized medical forums. For example, specialized healthcare internet forums developed by focused interest communities and groups play a vital role in collecting and organizing real patients' cases and non-formal discussions between healthcare professionals and patients. Accumulated conversations on these forums act unofficially as generic data-warehouses for healthcare professionals and healthcare researchers and allow them to formulate new views on past cases.

Patients feel engaged with healthcare professionals through social engagement channels, as messages through public social media channels are often less personal and more generic. Patients feel more open to criticize healthcare professionals and healthcare providers through public channels, but they are also more likely to recommend them to others.

Healthcare providers can also use social media to monitor patients and then proactively connect with them to offer consultations and treatment in similar cases. Such an approach boosts your practice's brand reputation.

Limitations of Healthcare Internal Software Systems

Engaging and utilizing new communication channels requires having a good system in place on the healthcare provider's premises. The legacy nature of healthcare systems limits their ability to taking advantage of continuously evolving communication channels. Business management priorities, as well as the limited capacity of internal IT Teams, play vital roles in pushing adoption of particular features to the back burner.

Shifting from in-house development and legacy applications to new cloud-based unified communication platforms offers quick and robust communication engagement tools. State-of-art cloud communication platforms come ready with the ability to be integrated with multiple CRM platforms and continuously evolving communication channels. A highly focused, well-developed unified communication platform consolidates calling, text messaging, in-app messaging, and client activity along with patient data from a CRM to provide call-centers agents with aggregated insights into a patient's profile.

Differentiating Your Medical Care Business

Continuous pressure to improve patient workflow processes is leading to reliance on new technologies. The urgent nature of the healthcare environment forces IT Teams to react to problems as they occur rather than acting to introduce solutions. Instead of lack of experience or skills being the problem, it's that daily interruptions for support demands are an impediment to focus.

Cloud-based unified communication solutions are more mature than any locally managed systems and are safer than on-premises solutions. Cloud-based solutions:

  • Are continuously monitored and under surveillance
  • Are built from the ground up with security and compliance as the top priority
  • Are updated constantly to stay ahead of hackers and malware
  • Make it easier to spot anomalies and thwart attacks

Unified communication solutions also help HIPAA-and-HITECH professionals work through everything the company touches, including its software, which is built to easily accommodate changes in pertinent regulations. The dedication of experienced professionals on these systems is a great advantage on its own to get your internal IT teams focused on supporting the business rather working on software development.

Go beyond the limitations of your internal IT Teams, accelerate your transition to interact with patients on different social media communication channels, and introduce your own communication channels with your patients.

Bolster Communication Between Healthcare Professionals and Patients

If you want your healthcare working model to connect directly with your patients mobile and IOT devices, a cloud-based solution is your choice. Extend your medical care services even further by being proactive before patient visits. Cloud communication platforms ability to handle various devices means that healthcare professionals are reachable via their handheld devices.

Your Call

When it comes to healthcare communication systems, 8x8 provides reliable and HIPAA compliant cloud solutions at a demanding level rarely seen by other cloud providers. Don't take your chances with a subpar cloud-based telecom system. Call 1-866-879-8647 or fill out our online form to request a no-obligation quote from an 8x8 Product Specialist.

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