Is your business up to speed when it comes to communication in customer service?

Today, we have more channels than ever at our fingertips to contact customer service teams, so you would think that getting in touch with a business would be quick and simple.

In reality, this is not always the case. Businesses are up against it when it comes to delivering a high quality service, most recently the UK’s mobile phone firms have come under fire.

As new communications channels become available this means raised expectations. Customers naturally expect to reach companies instantly. This rise in expectations means slower service is becoming increasingly frustrating for consumers, and one of the main reasons why they will turn away from a business.

At 8x8, we know that having the right technologies in place is vital to providing fast service but our latest research indicates that not all UK businesses have yet implemented systems that allow them to achieve this. Nearly two-thirds (64%) of people have been frustrated at the length of time it has taken a customer service team at a company to solve a problem. Additionally, the research showed that over half (56%) of Brits would stop shopping with a brand if they experienced slow customer service.

All of this suggests that it is vital businesses take action if they are to keep their customers from voting with their feet and going to another brand. To ensure companies uphold timely fast customer service they need to embrace cloud communications technology.

8x8 X Series is the only technology helping businesses transform their customer and employee experience with one system of engagement across voice, video, chat and contact centre solutions, and one system of intelligence on one cloud-based technology platform. This enables businesses to boost employee productivity and improve service for customers.

To find out more about how your business can provide communications to exceed the speed of customer experience download our white paper or contact us on [email protected] or 0333 043 8888.

Mary Ellen Genovese


Mary Ellen is the Chief Financial Officer at 8x8. She has more than 25 years of executive experience. She has also served as 8x8′s Senior Vice President of Human Resources, where she applied her talent and experience to creating environments where people can be their best.

Mary Ellen also served as the CFO of Savi Technology, where she prepared the company for an IPO event and the acquisition of Savi by Lockheed Martin. She holds a bachelor’s degree in accounting from Fairfield University and received her CPA license from the Sta

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