Just one in five customers get through to a business the first time they call

Companies losing out on vital new business as one in three of those struggling to get through are new customers

London –14th June – When they last called a company, just 22% of people said their call was answered the first time they rang, meaning a significant number of customers could be slipping through the net. That’s according to research released today by 8x8, the leading provider of global Enterprise Communications as a Service (ECaaS).

More than a third (35%) of those who couldn’t get through to anyone first time were new customers looking for information on products, trying to open an account or make a purchase. This means businesses are missing a large number of inbound enquiries from potential customers who have taken the trouble to call them directly.

Even when customers do manage to get through to someone, businesses are still at risk of losing them to a competitor while they’re on the phone. One in eight (12%) say they have started searching  for competitors online during a call, rising to more than a quarter (26%) of young people aged 25-34, who seem to have a much lower tolerance of bad service. More than a tenth of Brits (11%) have even posted live on social media to name and shame a company during a poorly handled call, rising to 26% of those aged 25-34. The vast majority (91%) of Brits say they have had a poor experience on the phone.

Utility companies, telecoms and government firms should be most concerned by the findings as customers rated them worst for service on the phone. At the other end of the spectrum, property, travel and tourism and media companies were rated the best.

Read more about the research here.

Kevin Scott-Cowell, UK MD of 8x8 commented, “A business only has one chance to make a great first impression and getting off on the wrong foot can destroy the customer relationship for good. That starts by making sure new customer calls are answered first time. With the right technology in place, it can be easy for businesses to make sure calls are routed to a manned phone and appropriately-skilled agent so new customers are never left to competitors.”

After a call, customers won’t suffer in silence either and are more likely to shout about poor service than a great experience. Nearly three quarters (72%) say they feel a personal responsibility to warn friends and family against a company that provides bad service, whilst only 53% have shared a positive experience and just 17% have posted positive reviews on social media.



*Notes to editors

Research carried out by Censuswide 23.12.15 – 04.01.16 amongst a sample of 2,010 adults in the UK.

Media contacts: Sofia Cabrera/Tom Broughton, 0207 924 5656, [email protected]


About 8x8

8x8, Inc. (NASDAQ:EGHT) is the trusted provider of secure and reliable enterprise cloud communications solutions to more than 45,000 businesses operating in more than 100 countries across six continents. 8x8′s out-of-the-box cloud solutions replace traditional on-premises PBX hardware and software-based systems with a flexible and scalable Software as a Service (SaaS) alternative, encompassing cloud business phone service, contact centre solutions, and conferencing. For additional information, visit www.8x8.co.uk or connect with 8x8 on LinkedInTwitter, Google+ and Facebook.