Understanding Cost-Effective Call Routing

Are you looking for cost-effective call routing for your retail business? You might want to explore VoIP solutions. With VoIP, you can save money on video and voice calls. And, lower costs can help you grow your business. VoIP phones offer several features for retail businesses and call centers. You'll have more options than with traditional landlines.

Here are a few points to consider with VoIP services and call routing.

Why Businesses Want Cost-Effective VoIP Phone Solutions? 

For a new business, every call matters. It might be a potential customer or client on the other end of the line. Or, it can be an important call from a manufacturer about a shipping delay. Because you're busy and on the go, you need phone capabilities that can fit your hectic schedule. And, that's where VoIP call features can help.

VoIP is Replacing PSTN Lines

When you set up VoIP phone service, VoIP offers cost-effective calling solutions that are cheaper than landlines. Traditional landlines work on a public switched telephone network (PSTN). And, landlines use copper lines. Businesses can no longer rely on landlines alone. With new technologies, businesses need to offer more ways to reach customers, not less. Landline services are limited to voicemail, call forwarding, and call waiting. But, VoIP is different.

VoIP offers a streamlined technology that has more features than PSTN lines which have been around for decades. And, PSTN lines are being replaced with VoIP infrastructures.

How VoIP Works? 

VoIP stands for voice over internet protocol. VoIP runs using internet and broadband access and it's flexible, interoperable, and can work with other IP systems. It's a way to use phones for video and voice but through your internet or broadband connection. Where PSTN carried voice calls through copper phone lines, VoIP uses a digital component. It takes the video or voice call and encrypts it with Os and 1s. It then deciphers the encrypted message on the receiving end so it's a clear video or voice message.

VoIP also uses internet protocols comparable to email. Each phone can have an IP address associated with it. And, this helps to ensure clarity with calls as phone data can be prioritized over busy internet traffic lines.

VoIP Call Routing

With call routing, calls are transferred over a data network. This uses fiber-optic cable, not copper phone lines. Call routing uses special technologies and software to allow VoIP phones to provide special features.

VoIP phones can include:

  • Call forwarding: This is more enhanced than landline call forwarding. With VoIP, specific rules can route calls on certain days of the week or send calls to specific staff members. For example, calls can go directly to a smartphone for a busy, traveling executive that doesn't want callers to know they are out of the office.
  • Voice to email messages: This feature fluidly translates phone messages directly into emails that can be read online. It can help ensure staff doesn't miss important customer or client messages.
  • Remote calling: This feature can help find callers and forward calls to their smartphones or other locations. It's helpful for legal professionals, real estate personnel, or busy business executives who travel a great deal.

Internal Call Routing

Another aspect of VoIP call routing is internal calls. For larger organizations and enterprises, they can use VoIP phones that have their own IP addresses as previously noted. When these are used calls can be tracked end-to-end. Calls within the U.S. are free because they are made using VoIP phone equipment. Calls outside of the U.S. may be free or have a low charge associated with them.

SIP Technology

Setting up VoIP phones for enterprises is quite complex and requires significant pre-planning. These types of VoIP phones can use SIP technology. It requires special configurations but advanced features make it a cost-effective option. SIP stands for session initiation protocol. It's helpful if you want to route calls directly to your VoIP phones and it can be used for large businesses and call centers. By letting each phone have its own IP address, this can ensure you have more clarity, security, and privacy on calls. And, your calls will be free or low cost.

How You Can Route Calls with SIP? 

Making calls with SIP is simple. When you use phones with SIP technology, you can open the software and select the SIP endpoint. This helps you make and receive free calls with other SIP users.

To use this feature you will need:

  • Your VoIP provider so you can register your softphone or SIP device.
  • The SIP endpoint or address for the provider.
  • A stable internet connection.

Additional SIP Advantages

Additional advantages offered with SIP technology include you can bypass standard phone lines. This allows for more privacy and faster connections when you make calls. This method uses a SIP endpoint that your VoIP phone provider can help you set up.

Your software can help you with:

  • Monitoring call times.
  • Accessing call logs.
  • Gathering call metrics and analysis.

These are helpful if you have a busy enterprise or you run a large office and need to track call times to ensure worker productivity.


VoIP technologies can help you scale your retail business or call center. Because you can use advanced settings, you can customize features based on your business needs. This improves customer experiences as you grow and expand your phone services. Let 8x8 help you maximize communications at reduced costs.

Choosing the right technology is crucial to a successful retail business. Establish a streamlined retail communications strategy with 8x8, and focus on growing your business. Call 1-866-879-8647 or fill out an online form to request a no-obligation quote from an 8x8 product specialist.

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