Episode 4: Making Data Visual with Dr. Kristen Sosulski

Have you considered how visualizing the data your business gathers would give you better insight into new business opportunities? Whether you’re looking at communications-related data or other types of business data, it’s often difficult to make sense of in the raw format. On episode 4 of Communications. Transformed., I talked with Dr. Kristen Sosulski from […]

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You Can Minimize Risk, Reduce Your TCO and Expand Globally

So you’re in the market for a new business communication system. You’ve probably already realized that the options can be confusing and overwhelming. It’s also high-stakes—you don’t want to have to change communications systems every year, and you need something that’s reliable. Modern communications are about much more than being able to make and receive […]

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Hype or Reality? Importance of Customer Service as a Key Differentiator

Whether you sell dresses, tires or professional services, you are likely facing much stiffer competition than before, from companies that offer fairly similar products or services. In fact, it’s rare for a company to sell something that is so unique that customers are willing to ignore their desire for good customer service. To highlight an […]

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Q&A with Analyst Jon Arnold, Collaboration & UCaaS Expert

  8x8 will host a webinar titled “How the Cloud Enables Small and Medium Businesses to Collaborate Like Large Enterprises” with communications technology analyst Jon Arnold and Brian Ventura, president at Soft Point Media, on Tuesday, December 4 at 11 a.m. PT / 2 p.m. ET. Jon is an expert in the field of unified […]

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Customer Service Predictions for 2019: 5 Small Businesses Weigh In

With the New Year fast approaching, it’s time to look ahead and see what trends will shape small businesses in 2019. One of the most important drivers for any business is customer service, and recent figures show that it’s just as critical as ever: 61% of survey respondents in Microsoft’s 2018 State of Global Customer […]

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Episode 3: Staying Relevant with Retail Consumers While Lowering Costs

On episode 3 of ‘Communications. Transformed.’, I discussed with my co-worker Randy Ksar, Social Media Manager at 8x8, two key areas where retailers continue to face challenges— creating an omnichannel experience with the use of communications technology and how to stay ahead of customer expectations. You can listen to the podcast below but first, let’s […]

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Should You Come Clean About Chatbots?

How Transparent Should You be About Chatbots? When offering customer assistance via a chatbot, do you let customers know they’re not talking to an agent? Or try to make it seem like they’re chatting with an agent? “Tell them right out of the gate. If you mask a chatbot as a human, I think I’m […]

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Episode 2: How using Augmented Reality Can Improve Customer and Employee Engagement

In the second episode of Communications. Transformed. I was lucky enough to make my 8x8 podcast debut. I interviewed a retail innovator from Bang & Olufsen, a leader in high-end consumer electronics, an 8x8 customer, and one of my favorite brands. Simon Silva, Global Retail & Customer Experience Manager at Bang & Olufsen, is responsible for building […]

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Time for Manufacturers to Retool their Communications

This post is part of a series focused on the manufacturing industry highlighting emerging trends affecting the employee and customer experience. The manufacturing industry is on a tear. Strong growth, almost euphoric sentiment and the highest productivity improvements of any industry indicate manufacturing has its mojo back.1 It’s such a great story, I just want […]

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8x8 Launches Enterprise-Grade Team Messaging Solution

Are you like the 91% of businesses that have two or more collaboration apps in use across your organization*? Has “collaboration” come to mean juggling multiple applications? What if you could provide your employees with one application for voice, video meetings and messaging? We at 8x8 have been hard at work building applications to help […]

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