Virtual Contact Center Web Callback Most customers start their interactions with you on the web. With Web Callback your customers can get access to the people who can help them with the touch of a button without having to wait on hold. Historically, when your customers can’t get the answers they need on your website, they need to fumble around to find your phone number, go through the IVR, identify themselves to an agent, explain the situation and eventually, get some help. With 8x8’s web callback capability your customers can click a button to request assistance, fill in a quick form requesting an agent callback. Your agent can then return the call with all the required information at hand to make the interaction as quick and efficient as possible. Web Callback provides a fantastic, easy experience for your customers while at the same time saving your organization significant money by maximizing agent efficiency and eliminating the costs associated with putting your customers on hold.