5 Ways to Boost Call Center Sales with Contact Center Software

As a business owner, you know the importance of relying on technology to help you perform better as a company. You're aware that how you treat your customers makes a huge impact on the overall success of your business, which is why consistently improving customer service is essential. You must always look for ways to better serve your customers to keep them coming back for more.

One of the best ways to do that is by integrating CCaaS (Contact Center as a Service) into your sales call center.

How CCaaS Increases Call Center Sales

CCaaS is a technology framework that uses a cloud-based contact center solution for sales center management. Companies looking to streamline their customer service delivery have begun to look to CCaaS as an answer to their problems. Not only can it help companies improve customer service, but it can significantly boost sales.

Let's look at five ways CCaaS benefits call center sales.

1. Reduce Costs

Contact center software provides many benefits, but cost savings is one of the most important—because who doesn't want to save money? Operating your sales call center with the help of a cloud-based contact center solution saves you money on equipment. You can then reinvest the money into the business and find new ways to improve customer service or offer a range of other value-adding services.

2. Let Customers Choose How to Contact You

With CCaaS, customers can contact you any way they choose (provided you offer that contact method). The possibilities include social media, phone, SMS/text, email, chat, and more.

CCaaS allows you to keep track of interactions between your agents and customers. Features like historical reporting provide call center managers with the information they need to make smart business decisions, such as quickly spot which contact channels are preferred by your customers to help you better optimize their call experience through improved agent availability and performance.

With multiple contact methods, more customers can conveniently get to you, which means more possible sales to generate for your company.

3. Achieve Business Continuity

In the event of a network outage, a virtual call center powered by CCaaS allows you to stay in business. Because the call center is hosted in the cloud, a virtual call center solution lets you easily manage agents across multiple locations.

Meaning, should a natural disaster occur, such as a hurricane or flooding, you won't have to worry about downtime. You can easily route calls from one location to another. This mitigates potentially lost profits because of issues you can’t control.

4. Reporting and Analytics

Call center sales software can help you improve your customers' overall experience. With reporting and analytics, you can track things like the number of calls that ended early, customer satisfaction ratings, and the issues customers experience frequently.

Once you know what needs improvement, you can take the necessary steps to turn things around for the better. If your customers are happy, your business thrives.

5. Scalability and Flexibility

CCaaS comes with scalability and flexibility benefits, which means you don’t have to worry about adding more hardware as your business grows or what to do with unused and continually depreciating hardware when business is slow.

With CCaaS, pricing can be adjusted based on your individual needs. If the business is booming and you suddenly find yourself hiring more agents for both long- and short-term projects, simply increase the number of seats in your plan. On the other hand, if you find that fewer calls are coming in, you can scale down and reduce the number of agents you currently have. This leads to increased sales down the line because it frees you up to focus more on improving customer satisfaction.

Increase Call Center Sales Through the Cloud

Running a business is hard enough without the added frustration of managing a sales call center that lacks modern technology. With CCaaS, there’s less to worry about and more time to think up ways to better manage your business and turn in more profits.

Call centers rely on their technology to empower them to be as productive as possible. With 8x8's Virtual Contact Center, you get world-class technology and everything your call center needs in one place. Call 1-866-879-8647 or fill out an online form to request a no-obligation quote from an 8x8 product specialist.

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