Meet Karl Soderlund, 8x8’s New Group Vice President, Worldwide Channels & Alliances

The channel is playing an increasingly larger role in the success of 8x8, and we’ve made great strides in our channel growth and strategy. In November 2016, we announced the next generation of our international channel program–Channel 2.0 that enables 8x8 partners to accelerate growth by taking full advantage of the industry shift from product-based, on-premises solutions to cloud communications delivering maximum customer value.

Our channel momentum continues and today I’m excited to announce that Karl Soderlund has joined us as 8x8’s new Group Channel Chief. Karl’s charter is to spearhead the next phase of our global channel and alliances direction. Karl is a four-time CRN Channel Chief, and in his new role will lead all aspects of 8x8’s global channel and alliance strategy and go-to-market initiatives.

Karl has more than 25 years of sales leadership experience, driving results in the enterprise software, hardware, and infrastructure markets. He’s also a proven strategic marketing and sales leader, with a successful track record leading teams developing channel strategies, driving channel sales and marketing, developing new business, and applying cross-channel marketing efforts to grow revenue.

Over the past five years, Karl’s time has been marked by strong accomplishments at both Imperva and Aruba Networks/HP. Prior to that, he held senior roles at Avaya, HP, Fortinet, Extreme Networks and Cisco.  

Karl resides in Naples, FL with his three children. When not spending time with his family, you can find Karl boating, fishing, or playing the occasional round of golf. Keep up with Karl on social media: @Karl_Soderlund.

Welcome to the team Karl and look forward to great things!

Puneet Arora

Puneet Arora

Puneet Arora is the SVP of Global Sales for 8x8. He is an experienced leader of high-performance sales teams. Puneet received a bachelor of science in computer science from Iowa State University and is earning a master’s degree at Babson College. Read More>


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