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8x8 Unified Communications Solution Streamlines Communications Between Nine Global Offices for Ad Automation Leader

Rubicon Project is an advertising technology company on a mission to automate the buying and selling of advertising. With nine global offices and hundreds of employees, effective communication is essential. While their previous hardware-based PBX worked, it lacked modern communication features.

Unified Communications: Rubicon Project Logo Rubicon Project is the operator of one of the advertising industry’s largest independent real-time trading platforms for digital advertising, and has engineered one of the largest real-time cloud and Big Data computing systems, processing trillions of transactions within milliseconds each month. The company’s pioneering technology created a new model for the advertising industry—similar to what NASDAQ did for stock trading. Rubicon Project’s automated advertising platform is used by more than 500 of the world’s premium publishers to transact with over 100,000 ad brands globally.

To meet their expanding communications requirements, Rubicon Project selected 8x8 to provide 8x8 Virtual Office business VoIP, unified communictations and mobile solutions to its nine international locations.

Global Unified Communications Rollout Completed Within Three Weeks

Unified Communications: TIm McQuillen, Chief Knowledge Officer of the Rubicon Project 8x8’s cloud-based telephony solutions enabled Rubicon Project to complete its domestic rollout in just five days. Once 8x8 services were deployed in the company’s Los Angeles headquarters and San Francisco, Seattle, Chicago and New York offices, the international rollout began. Within 3 weeks, the entire company, including international offices in Paris, Hamburg, Sydney and London, was united on 8x8’s VoIP telephony platform.

“We had a very aggressive schedule because we wanted to complete our implementation by the end of 2013,” said Tim McQuillen, Chief Knowledge Officer of Rubicon Project. “8x8 made a number of promises to us, and kept every single one of them. Without 8x8’s support, we would not have been able to deliver this project on time.”

Unified Communications Solution Enhances Employee Collaboration

Rubicon Project has implemented over 300 8x8 Virtual Office extensions, including mobile apps for iOS and Android devices. Users can take or make calls using their desk phones, PC-based soft phones, or smartphones. A unified company directory and 4-digit extension dialing make it easy to reach colleagues at other offices—even those in other countries. Chat and video capabilities give employees multiple ways to communicate and collaborate, depending on the workflow.

Unified communications around the globe
Ease of Use, Security, Reliability and International Presence Were Key Criteria

“Our previous hardware-based PBX worked, but lacked modern phone features like extension dialing between offices and voicemail-to-email integration,” said McQuillen. “8x8’s cloud telephony services deliver the rich capabilities and voice quality we need with almost zero IT intervention from us. Instead of maintaining hardware, we can focus on running the business.”

“8x8 cloud communications solutions can quickly unify distributed organizations across the country, or around the world, because ease of deployment is built into our solutions,” said 8x8 CEO Vik Verma. “Our deep industry experience in providing unified communications for tens of thousands of companies means we can confidently meet even the most ambitious time frames for our customers.”